Challenge: To develop an extension or micro website for the Stronach Regional Cancer Centre at Southlake Regional Hospital that doubled as a site for Ontario’s Central Regional Cancer Program.
Implementing a Solution: Worked with the Centre Centre’s Director, the communications team and the centre’s Patient and Caregiver Advisory Board to develop and implement a content strategy for the site.
The was design to portray the site’s key values (compassion, excellent care, innovative research), answer patient’s key questions and explain what to expect. It also aims to boost the centre’s credibility by reinforcing its partnership with leading hospitals, such as SickKids Hospital, and positive patient sentiment via quotes throughout the site. The Central Regional Cancer Program was profiled in a distinct menu but also linked throughout the site.